Privacy Policy – Pinkshell

At Pinkshell, your privacy is of utmost importance to us. We are fully committed to ensuring that any personal information you share while using our website is collected, processed, and protected in a lawful, transparent, and secure manner. This Privacy Policy outlines in detail how we collect, use, store, and safeguard your personal data during your interaction with our website and services, including while making purchases, creating an account, or contacting our support team.

By accessing or using our website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy, as required under applicable Indian laws and the compliance standards of third-party service providers, including payment gateway partners such as Paytm. You also agree that it is your responsibility to review this policy periodically, as it may be updated from time to time in accordance with changes in legal, regulatory, or operational requirements.


1. Collection of Information

We collect both personal and non-personal information when you visit our website, create an account, place an order, subscribe to communications, or interact with us in any other manner.

Personal information may include your full name, contact number, email address, shipping and billing address, gender, and any other data required for order fulfillment or communication.

We also collect technical data such as your IP address, browser type, device details, session duration, and pages visited. This data helps us analyze performance, enhance user experience, and secure our systems.


2. Use of Information

The information we collect is used strictly for business and service purposes. This includes processing your orders, confirming payments, delivering products, responding to customer inquiries, sending important updates, and customizing your online experience.

We may also use your information to send promotional offers, newsletters, and updates about new products or services. You can opt out of receiving promotional communication at any time by contacting us directly.

We do not use your personal information for any unlawful or unrelated purpose.


3. Sharing of Information

Your personal information is not sold or rented to any third party. We may share your data only with verified and trusted service providers for specific purposes such as payment processing, logistics, website hosting, customer support, and legal compliance.

All our third-party partners, including payment gateways, are under binding agreements to process your data only as per applicable law and this Privacy Policy. We ensure that they maintain the highest standards of data security and confidentiality.

Information may also be disclosed if required under applicable Indian law or if requested by authorized government authorities.


4. Payment Information

We do not collect or store your credit/debit card or net banking details directly on our servers.

When you make a payment, you are redirected to a secure and PCI-DSS-compliant third-party payment gateway, where your payment credentials are handled securely. We only receive transaction confirmation or failure status, order reference numbers, and payment time stamps.

Your financial information is fully protected through encryption and handled in compliance with all relevant RBI guidelines and data protection standards.


5. Data Security

We implement strict physical, electronic, and managerial procedures to protect your information from unauthorized access, misuse, alteration, or loss.

Our website uses SSL (Secure Socket Layer) encryption to protect all data transmissions. Information is stored on secure servers with access limited to authorized personnel only. Our systems are regularly updated and monitored for vulnerabilities.

Employees with access to personal data are trained and legally bound to uphold confidentiality and security practices. Any violation is subject to disciplinary and legal action.


6. Use of Cookies

We use cookies and similar tracking technologies to improve your browsing experience, remember your preferences, maintain session security, and analyze website traffic.

Cookies do not collect personally identifiable information unless you voluntarily provide it. You may disable cookies through your browser settings, although doing so may affect your ability to use certain features on our website.


7. Server Logs

For performance monitoring and security analysis, our servers automatically log non-personal information such as your IP address, date and time of access, pages visited, browser type, and referring URLs.

This information is used only for troubleshooting, security audits, and system optimization.


8. SMS and Email Communication

By using our website and placing an order, you authorize Pinkshell to contact you via SMS, email, or phone for transactional updates, order confirmations, shipping alerts, and support communication.

You also consent to receive promotional messages from Pinkshell. If you prefer not to receive promotional content, you can request to unsubscribe by contacting us.

Please note that even if your number is registered under the Do Not Disturb (DND) service, you will continue to receive transactional messages related to your order, as allowed under Indian telecom regulations.


9. Your Rights and Choices

You have the right to access, correct, or delete the personal information we hold about you, subject to applicable laws.

You may also request to unsubscribe from our marketing communications or close your customer account at any time. For any data access or update requests, you may write to us at the contact details provided below.


10.Legal Compliance

This Privacy Policy is published in accordance with the Information Technology Act, 2000 and applicable Rules, including but not limited to the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

We are committed to maintaining full compliance with all legal and regulatory requirements regarding the collection and handling of personal data in India.


11. Contact Information

For any concerns, clarifications, or complaints regarding your personal data or this Privacy Policy, please feel free to reach us at:

Phone: +91-9711033556
Email: customersupport@pinkshell.in
Address: M 109, Uday Vihar Phase 3, Chander Vihar Nilothi Ext, New Delhi - 110041

We aim to respond promptly and address all concerns in good faith.


12. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of India. Any disputes arising in relation to this policy or your use of our website shall be subject to the exclusive jurisdiction of the courts located in India.